why us


The Devil is not in the details.
WE are.

It is always about the people

Our management team

Doron Cohen

Managing Partner & CEO

Over 20 years of everything. A VP Biz Dev in an $8 Billion, FTSE 250 public company, IPOs, M&As, a CEO of 6 different companies, many failures, many successes, one good marriage, many questionable kids. Speaks fluent English, French and "Israel"i.

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Noah Hershcoviz

Managing Partner

Ex E&Y M&A division. Cross-border acquisitions, private equity deals ($600 million worth), International structured-debt transactions, failed a lot and succeeded well. A chartered accountant (CPA), a husband, a father, lives in seat 13B.

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Roni Liberman

Managing Partner

Technology, 20 years of product management and product marketing, platform design, hardcore R&D, mega systems design and launch, mega-business failures in a few startups, succeeded in others, and with the wife and kids (Baruch HaShem), consulted many companies to success.

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Shay Benhamou

Investment Banking Manager

Capital Markets brainy. Trader, broker, fintech entrepreneur. Formerly Head of International Trading at Migdal, Senior Director at Camalia and CEO at Airsoft Ltd. An average Canadian with executive (and exhausting) experience in the crypto domain. 6 foot two but a softy. What can we say, his 3 girls taught him everything he needs to know about life.

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Iris Ginsburg

Head of Healthcare Sector

Iris is a health economist. She has held several positions in the Israeli health system, including being responsible for the $10 billion Israeli health budget in the Ministry of Finance. She served for more than a decade as a member of the public committee that determines which new medicines and treatments will be added to the Israeli health basket. Iris holds a BA in Economics, MBA, and MA in Philosophy of Science. Being a frustrated health economist, Iris volunteers as a medic in United Hatzala.

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Sivan Hechter-Ungar

VP Corporate Finance

Numeric wonder-woman. Former VP Finance at Cognyte/Verint and Board Member of several corporates and national commissions. Countless forecasts, complex models, strategic plans, and one big happy household. Ex-treasury commando that circled the globe 4 times. Alone.

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Carmit Stav

Head of Enterprise & IT Sector

Adrenaline junky with over 20 years of experience in the High-tech industry. Formerly COO and VP Product at Groupon Global and Director of Project Management and Pre-sales at an $8 Billion company. A tech-savvy with cross-border Product, R&D, Analytics, Enterprise, and trendy footwear superpowers. Champion of juggling multi-billion dollar budgets, with her eyes closed.

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Eyal Gicelter

Managing Partner & CEO, A-Labs Real Estate

Married, proud father of four. In parallel - more than 20 years of Real-Estate experience, managed more than €2 Billion worth of assets across Europe, founded and managed the largest urban renewal fund in Israel with over 1 billion NIS of assets, specialized in governmental financial structures in Eastern Europe.

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Yossi Shemesh


Experienced CFO with 3 decades of financial advisory, IPOs, accounting, and zero discounting. Capital markets know-it-all, Executive Director, strategic consultant, and a hopeless Man United fan. Won't touch anything below a $Billion. In short, Vini Vidi Vici.

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Raviv Pablo


BSc in Computer Engineering from the Technion, Intel in Santa Clara, ECI, a COO by birthright, deep tech, IT, complex systems, and the lot of it. In short, 24 years of mega good and bad experience to share, easily the smartest guy in the room (but being nice about it).

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Ronen Shtainkort

VP Investment Banking

A uniquely talented human. With 8 years of experience in the high-tech arena as the founder of companies, investment banker, and commercial lawyer. Ronen consulted and assisted in analyzing hundreds of companies and has the ability to make deals happen. He holds a Bachelor of Law (LL.B.) and a B.A. in economics with a substantial vinyl records collection and a strong affinity for surfing.

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Anton Oz

Art Director

An experienced Art Director that can easily transform thin air into art. Out of the box visioner that stays within the (time)lines. Master of UX/UI, 3D modeling, and parenting. Lives a block away from the office and we all envy him for that.

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Floryne Cohen

Head of Design

Moving between many years in a FTSE 250 high-tech company and a multi-national real-estate giant, Floryne leaves her mark with exquisite designs, branding and inspiring art across many industries, interior spaces, and people.

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Ofek Eldadi

Head of Research

An ex-captain in an elite IDF unit and our hunter-gatherer of economic and business data. Ofek analyzes complex data structures, transforming them into building blocks of our customers' strategic and hands-on services. When he finally completes his work in the office, he begins his daily workout as a professional Cross-Fit athlete. Respect.

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Omer Aviad


20 years (and counting) of software, technology design, architecture, and star trek experience. Formerly Software Architect at Logic and Nice, former Chief Architect at Nova Measuring Instruments, VP Software at Nanox-Vision, and CTO at Co-founder of 2 boys and owner of 2 vintage guitars.

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Katrin Alfassi

Head of Finance

She keeps an eye on our corporate finances. Ex many other corporate finances and treasury functions for companies who always kept her identity under the radar. Held key finance positions and was trusted with multi-millions dollar responsibilities in those hands. Nuf said.

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Merav Margolin

Executive PA to the CEO

Consultant, brand manager, and customer relations specialist. Independent woman part 1. Founder and Director of a personal coaching empire with diverse global management experience. Independent woman part 2. Orchestrated 4 relocations, 16 houses in 10 years, and 3 children. A true Charlie's angel...

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Lior Darel

Business Development & Sales Manager

Over 20 years of experience in establishing global sales and distribution systems from the ground up. Held a CEO position in several companies and was a lead singer in several rock bands. Bachelor of Law (LLB) and BA in Business administration. Happily married to a devout vegan but dreams of electric sheep.

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Elizabeth Tipping

Investment Sales Back Office

A Venture Capital and private equity Executive Administrator. Born in Sri-Lanka, raised in GB, ended up in Israel. Our own in-house "English rose" with a Billion years of experience managing due diligence, financial and budgeting processes. Worked at Genesis Partners, XML International, Yellow Brick Capital Advisors, FIBI and you name it. Above all, loves her daughter Alona.

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Hilla Naim

Project Manager

Former VP Clinical Affairs at Illumigyn and PMO at Nacre Capital. Can champion anything from project management, biz-dev, yoga and legal advisory (LLB). African born, (mis)educated by the Brits, lived all over East Africa, climbed Mount Kenya. Married with 2 gorgeous kids. Because it's all about the base.

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Noam Yalin

Investor Relations Manager

30 years of IR experience. Master of the holy public market, brokerage, financial journalist, sea addict, and advisor to publically traded giants as UroGen and Perrigo. As the tribal’s elder, don’t hesitate to get his advice.

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Dor Deviri

Head of PR & Investors Relations

An EX-Navy Commander who decided to change careers. Having an MA in Philosophy and an unexplainable passion for Spinoza, he transforms abstract thoughts into concrete words and builds content strategies for any need. He is also a self-taught financial blogger who has invested in two children and one wife. So far.

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Egor Savvin

Head of Early Stage Acceleration

High-tech expert and deep-thinking mind. BSc in Applied Mathematics and Cybernetics. Egor has 10+ years of experience in direct and cross-border investments. In the interim he plays chess and mentors early-stage VC-backed startups.

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